Marketing for Hospitality
Chain
Hotels & Resorts
Large
Hotels & Resorts
Our clients
Independent & Boutique Hotels
Restaurants
What we do
Hotel growth starts with knowing where the opportunity is.
We help hotels see where they are losing visibility, direct bookings and revenue — then prioritise the changes most likely to make a commercial difference.
- 01
AI Search Visibility New
When travellers ask AI where to stay, is your hotel recommended?
We analyse how your hotel appears across ChatGPT, Gemini, Perplexity and Google AI, compare your visibility with key competitors and identify the sources that shape those recommendations.
From a quick AI Visibility Check to a full audit and implementation plan.
Check your AI visibility → - 02
Direct Booking Growth
More website traffic doesn't automatically mean more direct bookings.
We follow the journey from search to your website and booking engine, find where potential guests drop off and prioritise the fixes that improve direct conversion — website, offers, booking flow and OTA positioning together.
Find booking opportunities → - 03
Digital Performance
Know what's driving results — and what is simply consuming budget.
We review search visibility, paid acquisition, analytics, conversion and distribution as one commercial system, so you see what performs, where the gaps are and what deserves attention first.
Review your digital performance → - 04
Growth Strategy
Know what to do next — and in what order.
We turn your performance data, commercial goals and market opportunities into a practical 90-day growth plan. Need help delivering it? We work alongside your team or run selected initiatives for you.
Build your growth plan →
Success stories
Revenue
+91%
Revenue
+211%
Revenue
+31%
Revenue
+34%
Who's behind HoReCa Marketing
10+ years on the hotel side of growth — and hands-on experience building where travel discovery is going next.
I'm Elena Gureva. Before consulting, I ran performance marketing and direct-booking strategy inside hotel groups in Central Europe and the Adriatic, so I know how revenue, distribution and marketing actually meet on the property side.
I then co-founded HiGem, an AI travel companion named one of PhocusWire's Hot 25 Travel Startups, and saw first-hand how AI is changing the way travellers decide where to go and where to stay. HoReCa Marketing brings both perspectives to hotels: what drives direct revenue today, and what will decide visibility tomorrow.
Ways to work together
How we work
Start small. Scale what works.
No long tender, no vague retainer. Every engagement starts with a focused, fixed-scope step — and each one stands on its own, so you only go further when the results justify it.
- 01
Check
See where you stand
A quick diagnostic of one critical area — your AI visibility or your direct booking journey — benchmarked against key competitors.
You getA clear score and the top priorities to fix first, in days, not months.
- 02
Audit
Understand why
A deeper look at your website, content, search and AI presence, analytics and booking flow — and what drives your competitors' advantage.
You getPrioritised recommendations and a 90-day roadmap.
- 03
Sprint
Fix what matters most
We implement the highest-impact changes alongside your team — content, page structure, conversion, tracking — then re-benchmark the results.
You getChanges live on your site and measurable before-and-after data.
- 04
Grow
Keep the momentum
Ongoing monitoring of your AI and search visibility, reporting on what's working, and senior growth support when you need it.
You getRegular insight and a partner who knows your hotel.