Revenue-Growing
Marketing for Hospitality
Marketing for Hospitality
City Hotel 4*
Hotel is a notable landmark in the city's historical centre, close to the Odesa Theatre of Opera and Ballet. It’s an impressive architectural masterpiece, and the building has a rich history, having housed a high-class hotel and a renowned restaurant.
There are 78 rooms available at the Hotel.
There are 78 rooms available at the Hotel.
The results:
Revenue
+211%
Direct Bookings
+160%
Website Conversion Rate
+67%
The challenge:
- Creating the direct bookings funnel for the official website of the property, including organic and paid traffic.
- Website conversion rate improvement.
- Developing promotional offers.
How we solved the challenge:
- Development and implementation of a new Paid Media Strategy, including Facebook&Instagram Ads and Google Ads campaigns.
- Setting up a metasearch channel and launching a Google Hotel Ads campaign
- The Google Business profile was enhanced with up-to-date information and high-quality photos. Additionally, a UTM (Urchin Tracking Module) was integrated to facilitate tracking of bookings originating from the Google Business profile. This enables a better understanding of the number of bookings generated from this source.
- An online chat feature was added to the property’s website to allow visitors to communicate directly with a hotel representative. This saves visitors time by providing them with an immediate means of contact, rather than having to call or email the hotel.