Revenue-Growing
Marketing for Hospitality
Marketing for Hospitality
City hotel 4*
The hotel is included on the list of Czech cultural monuments and is located in a quiet residential area in immediate proximity to the city centre.
The hotel offers 278 rooms.
The hotel offers 278 rooms.
The results:
Revenue
+34%
Direct Bookings
+23%
Website Conversion Rate
+4%
The challenge:
- Creating the direct bookings funnel for the official website of the property, including organic and paid traffic, and website conversion rate improvement.
- Selection and testing of digital platforms for increasing direct bookings from website.
How we solved the challenge:
- Development and implementation of a new revenue-growing strategy, including Facebook&Instagram Ads and Google Ads campaigns.
- Setting up a metasearch channel and launching a Google Hotel Ads campaign.
- Researching and finding a new digital platform to generate an additional channel for direct bookings.
- Creating a retargeting campaign with dynamic hotel room pricing.