City hotel 4*

The hotel is included on the list of Czech cultural monuments and is located in a quiet residential area in immediate proximity to the city centre.
The hotel offers 278 rooms.

The results:

Direct Bookings
Website Conversion Rate

The challenge:

  • Creating the direct bookings funnel for the official website of the property, including organic and paid traffic, and website conversion rate improvement.
  • Selection and testing of digital platforms for increasing direct bookings from website.

How we solved the challenge:

  • Development and implementation of a new revenue-growing strategy, including Facebook&Instagram Ads and Google Ads campaigns.

  • Setting up a metasearch channel and launching a Google Hotel Ads campaign.

  • Researching and finding a new digital platform to generate an additional channel for direct bookings.

  • Creating a retargeting campaign with dynamic hotel room pricing.

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