Resort Hotel 4*

This is a four-star hotel located a roaring distance from the heart of Baden near Vienna.
Housed in a beautiful castle amidst French-style rose garden, this renovated property features multiple conference facilities, deluxe spa facilities and free internet access.
There are 100 rooms available at the Hotel.

The results:

Direct Bookings
Website Conversion Rate

The challenge:

  • Creating the direct bookings funnel for the official website of the property, including organic and paid traffic.
  • Website conversion rate improvement.
  • Selection and testing of digital platforms for increasing direct bookings from website.
  • Developing promotional offers.

How we solved the challenge:

  • Development and implementation of a new Paid Media Strategy, including Facebook&Instagram Ads and Google Ads campaigns.

  • Setting up a metasearch channel and launching a Google Hotel Ads campaign.

  • The Google Business profile was enhanced with up-to-date information and high-quality photos. Additionally, a UTM (Urchin Tracking Module) was integrated to facilitate tracking of bookings originating from the Google Business profile.

  • An online chat feature was added to the property's website to allow visitors to communicate directly with a hotel representative. This saves visitors time by providing them with an immediate means of contact, rather than having to call or email the hotel.

  • Creating a retargeting campaign with dynamic hotel room pricing.

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