Revenue-Growing
Marketing for Hospitality
Marketing for Hospitality
Resort Hotel 4*
This is a four-star hotel located a roaring distance from the heart of Baden near Vienna.
Housed in a beautiful castle amidst French-style rose garden, this renovated property features multiple conference facilities, deluxe spa facilities and free internet access.
There are 100 rooms available at the Hotel.
Housed in a beautiful castle amidst French-style rose garden, this renovated property features multiple conference facilities, deluxe spa facilities and free internet access.
There are 100 rooms available at the Hotel.
The results:
Revenue
+31%
Direct Bookings
+25%
Website Conversion Rate
+32%
The challenge:
- Creating the direct bookings funnel for the official website of the property, including organic and paid traffic.
- Website conversion rate improvement.
- Selection and testing of digital platforms for increasing direct bookings from website.
- Developing promotional offers.
How we solved the challenge:
- Development and implementation of a new Paid Media Strategy, including Facebook&Instagram Ads and Google Ads campaigns.
- Setting up a metasearch channel and launching a Google Hotel Ads campaign.
- The Google Business profile was enhanced with up-to-date information and high-quality photos. Additionally, a UTM (Urchin Tracking Module) was integrated to facilitate tracking of bookings originating from the Google Business profile.
- An online chat feature was added to the property's website to allow visitors to communicate directly with a hotel representative. This saves visitors time by providing them with an immediate means of contact, rather than having to call or email the hotel.
- Creating a retargeting campaign with dynamic hotel room pricing.