Revenue-Growing
Marketing for Hospitality
Marketing for Hospitality
Hotel Complex 3*
Hotel Complex is a modern centre of summer and business tourism located at Odessa’s popular resort area Arcadia. The Complex includes a three-star business hotel, a banquet hall and a concert hall.
There are 175 rooms available at the hotel.
There are 175 rooms available at the hotel.
The results:
Revenue
+142%
Direct Bookings
+115%
Website Conversion Rate
+95%
The challenge:
- Creating the direct bookings funnel for the official website of the property, including organic and paid traffic.
- Website conversion rate improvement.
- Selection and testing of digital platforms for increasing direct bookings.
How we solved the challenge:
- Development and implementation of a new Paid Media Strategy, including Facebook&Instagram Ads and Google Ads campaigns.
- Setting up a metasearch channel and launching a Google Hotel Ads campaign.
- The Google Business profile was enhanced with up-to-date information and high-quality photos. Additionally, a UTM (Urchin Tracking Module) was integrated to facilitate tracking of bookings originating from the Google Business profile.
- An online chat feature was added to the property's website to allow visitors to communicate directly with a hotel representative. This saves visitors time by providing them with an immediate means of contact, rather than having to call or email the hotel.