Hotel Complex 3*

Hotel Complex is a modern centre of summer and business tourism located at Odessa’s popular resort area Arcadia. The Complex includes a three-star business hotel, a banquet hall and a concert hall.
There are 175 rooms available at the hotel.

The results:

Direct Bookings
Website Conversion Rate

The challenge:

  • Creating the direct bookings funnel for the official website of the property, including organic and paid traffic.
  • Website conversion rate improvement.
  • Selection and testing of digital platforms for increasing direct bookings.

How we solved the challenge:

  • Development and implementation of a new Paid Media Strategy, including Facebook&Instagram Ads and Google Ads campaigns.

  • Setting up a metasearch channel and launching a Google Hotel Ads campaign.

  • The Google Business profile was enhanced with up-to-date information and high-quality photos. Additionally, a UTM (Urchin Tracking Module) was integrated to facilitate tracking of bookings originating from the Google Business profile.

  • An online chat feature was added to the property's website to allow visitors to communicate directly with a hotel representative. This saves visitors time by providing them with an immediate means of contact, rather than having to call or email the hotel.

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